Logo "10 Years of the Headquarters" Casa Mediterráneo
This logo was created to commemorate the 10th anniversary of Casa Mediterráneo’s headquarters in the old Benalúa train station in Alicante. This building was rehabilitated in 2012 with the goal of optimizing the space for its new use without losing its original architectural essence.
Therefore, the project was based on the observation and analysis of the building from various perspectives as the inspirational foundation.
The aesthetic importance of the building is evident, but additionally, we must consider the significant value of its former function as a train station and its synergies with Casa Mediterráneo: a place of exchange, a meeting point, where diversity and the comings and goings of people and cultures prevail. A thousand stories unfold under a formidable structure.
This relationship between Casa Mediterráneo and its headquarters must also be reflected graphically, as both images should relate to and coexist within the same spaces.
For the creation of the new image, we took the details of the building, its corners, its ornaments, its architectural elements as the creative axis. These details, in a firm and stylish manner, masterfully support the entire structure. These details, like the new image, provide beauty and strength, delicacy and robustness, fantasy and reality. All within a Mediterranean aesthetic.
